'Happy Birthday, JIMIN': The world celebrates BTS's Jimin's birthday in a special 'Jimtober'... 'Looking forward to the next Jimtober'

*This content was translated by AI.View Original

To mark BTS member Jimin's 31st birthday, fans around the world lit up October as a special 'Jimtober.'

Jimin's fans held celebratory events, including large-scale billboard advertisements and concert venue events, in various parts of the world, including 71 cities in China, to mark Jimin's 31st birthday (October 13). The events, which spanned South Korea, Japan, China, Southeast Asia, Europe, and South America, expanded beyond advertising to include charitable donations and experiential activities.

On Jimin's birthday, October 13, celebratory advertisements were posted on more than 40 LED screens in Seoul, as well as at subway stations, bus and taxi stops in front of HYBE headquarters, and the exterior walls of buildings in Seongsu-dong. In Busan, banners and wrapped buses were also deployed. In Japan, advertisements ran in Sapporo, Tokyo, Nagoya, Fukuoka, and other cities, while an LED advertising cruise operated on the Dotonbori River in Osaka. Landmarks such as Kobe Port Tower were decorated with yellow lighting, and proceeds from lemonade sales in Osaka were donated to a facility supporting families of children with cancer.

In China, birthday advertisements were broadcast on more than 130 large screens across 29 provincial-level administrative regions. Advertisements utilizing shopping malls, large billboards, and public transportation continued in Vietnam, Malaysia, Indonesia, the Philippines, Thailand, and Myanmar. In Monterrey, Mexico, a giant exterior wall billboard advertisement and wrapped buses appeared. Events utilizing subway stations and LED screens were also held in Russia, Hungary, and Kazakhstan.

In South America, celebrations continued both inside and outside concert venues in line with BTS's world tour schedule. In Colombia, large LED advertisements and 3-meter-tall sculptures were installed, and more than 12,000 yellow scarves and character cards were distributed to concert attendees. In Lima, Peru, a train decorated with Jimin's photos and name ran through 26 stations, while 350 drones displayed Jimin's name, a birthday cake, and flowers in the night sky.

Celebrations also took place in Chile and Argentina through advertising trucks, banners, and billboards around concert venues. In Brazil, audiences sang birthday celebration songs until the final performance on October 31.

Donations for animal welfare and children's treatment and education also continued, and events combining paragliding, waterfall rappelling, and scuba diving with birthday celebrations were held. On October 31, the hashtags '#WaitingForNextJimtober' and '#TillNextTimeJimtober' trended in real time.

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*This content was translated by AI.View Original