KGM hit hard by consumer sentiment slump… Domestic and export sales both decline in October, dragging down total volume

*This content was translated by AI.View Original

KG Mobility (KGM) sold a total of 6,537 units last month, comprising 2,037 domestic sales and 4,500 exports. Total sales declined year-on-year due to reduced demand in the global auto market and weakened consumer sentiment in the domestic market. To respond to the market contraction, KGM is simultaneously pushing forward with domestic promotions and efforts to capture emerging overseas markets.

KGM has strengthened its promotional and marketing activities to expand domestic sales. In the domestic market, the company is running a promotion offering discounts on a total of 1,000 units across various models in line with the 2026 K-Sale Festa period. Alongside this, it is carrying out customer test-drive programs, including the Fall Drive Festa held at KGM showrooms nationwide and a dedicated fall picnic test-drive event for three-day, four-night picnics. Last month, the company also hosted a customer invitation event at its Gunpo Regional Service Center, where it provided free vehicle inspections and explained efficient vehicle management methods as part of its customer engagement activities.

In the export segment, KGM has actively pursued diversification of global sales channels. Following its entry into the Myanmar market, the company expanded its push into emerging markets by launching a KD (knock-down) business in Ethiopia last September. KGM plans to recover its sales volume through the expansion of KD operations in global markets and the reinforcement of domestic and overseas sales networks.

Meanwhile, a KGM official stated that the company will continue to strengthen its domestic response measures, including efforts to capture emerging markets and test-drive events, in order to address declining global demand and weakened consumer sentiment. The company aims to reverse the downward trend in sales by formulating refined strategies for each key market.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.View Original