SSG.com to assist in developing 'hit products' for ready-to-eat meals... launching 'Sseok Care Up' consulting program

*This content was translated by AI.

SSG.com announced on the 16th that it has launched a consulting program called 'Sseok Care Up' to support product development by small business owners in the home meal replacement (HMR) sector.

'Sseok Care Up' is a program developed in collaboration with the Gangwon Creative Economy Innovation Center as part of the '2026 Small Business Growth Support Project' organized by the Ministry of SMEs and Startups and the Korea Agency for Technology and Standards Promotion.

SSG.com reported that on the 15th, it held a product development consultation session at its Seoul Yeongdeungpo headquarters targeting small business owners in the HMR sector in the Gangwon region.

During the consultation session, SSG.com's HMR merchandising director evaluated product composition, price competitiveness, and marketability based on participating companies' product plans and physical samples, and proposed directions for enhancement.

A retail trend seminar was also held to share the latest HMR market trends and product development strategies, while introducing case studies in product branding and customer engagement methods utilizing storytelling.

SSG.com will continue providing customized consulting for each participating company through the end of this month. By the end of October, a final consultation session is scheduled to jointly review enhanced prototype products reflecting the consulting feedback.

Woo Min-seong, head of the HMR Development/Operations Team, stated, "The goal of this program is to help improve the competitiveness of participating companies' products based on product planning expertise and sales data," adding, "We will continue our efforts to strengthen the product competitiveness of small business owners."

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*This content was translated by AI.