Coupang and Coupang Eats to Strengthen Competitiveness of Online Delivery Services in Traditional Markets, Starting with "Cheongju Yukgeoji Comprehensive Market"

*This content was translated by AI.View Original

On the 10th, Coupang and Coupang Eats announced that they are implementing various mutual support measures to strengthen the competitiveness of online delivery services in traditional markets through the 'Traditional Market Digital Jump-Up Companion Program'.

This companion program will initially target 'Cheongju Yukgeoji Comprehensive Market', a representative traditional market in Cheongju, Chungcheongbuk-do. The scope of support is planned to be expanded to regional traditional markets such as Geoje by the first half of next year.

Previously, since June, Coupang has been supporting local small business owners in expanding their online sales channels and strengthening digital capabilities through the 'Small Business Owner Digital Jump-Up Academy'. This program extends that initiative to include traditional markets.

The 'Traditional Market Digital Jump-Up Companion Program' was established to support sustainable growth for small business owners in traditional markets by facilitating their transition to online operations and expanding their sales channels. The program consists of △online sales strategy consulting, △industry-academia collaboration, and △meal kit production, with plans to also implement △packaging material support and △online special events in the future.

The 'online sales strategy consulting' is a program designed to help merchants who are not yet familiar with online sales adapt stably to the digital environment. It includes training for joining Coupang Eats and support for photographing menus and products. Considering the characteristic of traditional markets having many elderly merchants, continuous communication and close support will be maintained even after they join the platform.

The 'industry-academia collaboration' supports the activation of online sales in traditional markets by cooperating with universities near these markets to propose customized marketing strategies for each store and plans to expand new customers from the perspective of consumers in their 20s. Additionally, 'meal kit production' is a program that discovers and commercializes unique menus specific to traditional markets.

These comprehensive support measures have already yielded results at Cheongnyangni Market in the first half of this year. Support was provided to merchants at Cheongnyangni Market through online sales strategy consulting, industry-academia collaboration with Kyung Hee University's College of Hotel and Tourism Management, meal kit product development, and free provision of packaging materials. As a result, the online operational capabilities of the merchants were strengthened, and new customer inflow expanded, leading to an approximately 40% year-on-year increase in Coupang Eats sales for Cheongnyangni Market merchants in the first half of this year.

Jang Young-cheol, Executive Vice President of Coupang's Social Contribution Division, stated, "We have established practical support programs to enable traditional market merchants to utilize online sales as a new growth opportunity." He added, "Considering the unique characteristics of each local market, we will continue to provide support so that traditional market merchants can stably establish themselves in online sales channels and achieve sustainable growth."

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*This content was translated by AI.View Original