Food industry accelerates push into global markets… Lotte Wellfood showcases K-food innovation at 'SIAL Paris'

*This content was translated by AI.View Original

As the domestic population declines and the domestic market reaches saturation, the food industry has recently been making all-out efforts to expand overseas. In this context, Lotte Wellfood is moving to expand its global footprint at the world's largest food exhibition. On the 22nd, Lotte Wellfood announced that it participated in 'SIAL Paris 2026,' held in Paris, France, to publicize the innovativeness of its products and fully launch its offensive into the global market.

Held from the 17th to the 21st, 'SIAL Paris' is the world's most authoritative food exhibition, attracting approximately 130 countries, 8,000 food companies, and 290,000 visitors. Amid intense moves by domestic food companies to seize overseas markets by leveraging the rising status of K-food, Lotte Wellfood also set up a large-scale booth in the 'K-Food Leading Companies Pavilion.'

Centered on its mega brand 'Pepero,' Lotte Wellfood showcased its dry snack brands, including Xylitol, Jolbom Beonjjeok Gum, and Zero (ZERO), as well as its frozen dessert brands, such as Joseba, Screw Bar, and Gukhwabang, along with its home meal replacement (HMR) brand 'Chef Food,' demonstrating the diverse lineup of K-food.

In particular, the functional gum 'I'm Control Gum Banaba,' tailored to the global health and wellness trend, drew significant attention. This product contains banaba leaf extract, which helps suppress postprandial blood sugar spikes. Last month, it was selected for the 'SIAL Innovation Selection' in recognition of its raw material technology and innovativeness, and during the exhibition period, it was displayed in the 'SIAL Innovation Pavilion,' drawing the focus of experts.

Through this exhibition, Lotte Wellfood built extensive networks with buyers from various countries, including Europe, North America, and South America, and plans to actively pursue securing new trading partners based on these connections.

A Lotte Wellfood official stated, "Recently, participating in global exhibitions has become a core strategy for the food industry to imprint the competitiveness of major brands and pioneer new markets," adding, "Going forward, we will aggressively target emerging markets such as Europe to strengthen our overseas brand awareness."

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*This content was translated by AI.View Original