Nongshim, 'UAE Comic Con' Resonates with Shin Ramyun!

*This content was translated by AI.

Nongshim participated in the Middle East's largest pop culture festival, "MEFCC ('UAE Comic Con')," engaging with the global Gen Z generation through the theme of "Shin Ramyun."

From September 11 to 13 over three days, Nongshim successfully operated a Shin Ramyun snack booth at the "UAE Comic Con" held at the Abu Dhabi National Exhibition Center in the United Arab Emirates.

"UAE Comic Con" is the largest entertainment expo in the Middle East, bringing together global fans and diverse pop culture icons from movies, TV shows, anime, comics, games, and cosplay, attracting over 45,000 visitors.

By participating in this year's UAE Comic Con following its appearance at Germany's Gamescom last month, Nongshim solidified its identity as a global lifestyle brand that integrates Shin Ramyun with various cultural elements.

Notably, outside the event venue, Nongshim operated a food truck featuring the Shin Ramyun snack concept, allowing attendees to taste the product firsthand. The tasting area featured a large-scale Shin Ramyun cup sculpture to draw visitors' attention.

In a phone interview with this newspaper, an Nongshim representative stated, "Following the enthusiastic response at this Comic Con, we plan to launch special Shin Ramyun brand concept counters in major local supermarkets across the Middle East later this October."

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*This content was translated by AI.