Nongshim, Shin Ramyun X aespa Global Ad Reaches 100 Million Views in Two Weeks

*This content was translated by AI.

The second global advertisement video for Shin Ramyun featuring Nongshim’s global ambassador aespa surpassed 100 million YouTube views just two weeks after its release at the end of last month.

This is approximately twice as fast as the first campaign. The first global ad for Shin Ramyun × aespa, released last year, reached 100 million views in about one month.

The main video of the second campaign begins with aespa’s message: “Spicy flavor brings us happiness.” It then shows aespa members’ daily lives with Shin Ramyun across four episodes — “cooking,” “shopping,” “traveling,” and “quiz” — presented in an omnibus format. Analysts say this diverse visual storytelling has captured the interest of global viewers.

The video sequentially depicts scenes of cooking and eating Shin Ramyun with friends, selecting Shin Ramyun at a store, and enjoying it with colleagues while traveling. Nongshim plans to use this campaign to enable consumers worldwide to resonate with Shin Ramyun’s slogan “Spicy Happiness In Noodles.”

In a phone interview with this newspaper, an Nongshim representative said, “As Korea’s No.1 instant noodle brand embodying Korean food culture, we designed this campaign so that global consumers can experience the charm of Shin Ramyun’s spicy flavor in a more approachable and enjoyable way.”

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*This content was translated by AI.