Everland YouTube Subscribers Surpass 20 thousand won… Travel and Leisure Content Captures Popularity with 'Healing and Fun'

*This content was translated by AI.View Original

As a trend emphasizing rest and leisure in daily life has recently spread, travel and leisure-related content is enjoying widespread popularity across the YouTube market. Everland, a leading domestic leisure company, proved this trend by setting an industry-first record.

Samsung C&T's Resort Division announced on the 26th that the subscriber count of its official Everland YouTube channel (www.youtube.com/withEverland) has surpassed 20 thousand won for the first time in the travel and leisure industry.

Everland, which began actively engaging in digital communication through YouTube starting in 2019, achieved the record of becoming a 2-million-fan channel on the 19th, approximately three years and three months after obtaining the 'Gold Button' awarded to channels with one million subscribers in July 2023. It is a rare achievement for a general corporate YouTube channel in Korea, excluding content-specialized channels such as K-pop artists, major broadcasters, and comprehensive entertainment companies, to surpass two million subscribers.

To date, approximately 3,600 videos have been uploaded to the Everland YouTube channel, with cumulative views reaching approximately 830 million. Recently, to strengthen communication with mobile-native Generation 1020 customers, the company has expanded trendy short-form content, establishing itself as a digital playground in daily life.

The secret behind the unique popularity of Everland's YouTube can be attributed to videos featuring the 'Panda Family,' which is loved by the entire nation. Videos capturing the birth and growth process of baby pandas, starting with Fu Bao and including Rui Bao, Hui Bao, and recently born Shu Bao, as well as their interactions with keepers (zookeepers), provide warm healing to fans both domestically and internationally. In addition, the company is continuously strengthening interactive communication where subscribers become the protagonists by carrying out participatory projects such as comment contests for naming baby pandas and recruiting pre-experience groups for new content.

Active collaborations with K-pop artists have also accelerated its success. Recently, San of ATEEZ, the main model for 'Blood City,' the signature horror theme zone of the autumn festival, debuted a cinematic worldview video series in which he transformed into a 'zombie idol,' surpassing 20 million cumulative views on social media.

Along with this, Everland's YouTube is also receiving high acclaim as an 'essential guide channel' to check before visiting the park. It presents practical tips that visitors can usefully utilize in real-world situations, such as key viewing points for seasonal festivals, hidden food spots within the park, and reviews of trending new merchandise, through stylish videos, thereby increasing visitor satisfaction.

A Samsung C&T Resort Division official explained, "The popularity factor lies in producing diverse content that can only be experienced at Everland, including the panda family, animals and plants, performances, attractions, and cast members, into useful and entertaining videos, and actively communicating with customers."

Meanwhile, Samsung C&T's Resort Division is leading leisure content trends by operating segmented YouTube channels centered on 'Everland' (20 thousand won), including the animal-specialized channel 'Talking Zoo Pupa TV' (820,000) and the employee creator channel 'Titanam' (330,000).

To commemorate surpassing two million subscribers, Everland is running a gratitude event until the 1st of next month. Those who visit the Everland YouTube channel and leave congratulatory comments on the event video will be selected—100 people in total—to receive 20,000 Som Points, which can be used like cash at Everland.

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*This content was translated by AI.View Original