*This content was translated by AI.View Original
Jeep has selected actress Seol In-ah as its new brand ambassador and will embark on a full-scale collaboration over the next year. Jeep plans to expand customer touchpoints and broadly promote the brand’s appeal through its partnership with Seol, who possesses an unadorned charm and a challenging lifestyle.
Seol has been an actual Jeep owner since 2023, having directly purchased and driven a Wrangler Sahara 4xe, consistently demonstrating her affection for the brand. As she begins her ambassadorial activities, she has newly chosen a white-colored Wrangler Sahara and is set to showcase the diverse appeal of Jeep in everyday life. Jeep explained that the reason for selecting Seol was that her positive energy and enterprising attitude perfectly align with the spirit of freedom and adventure that the brand pursues.
Going forward, Seol will participate in various activities, including Jeep’s official social media channels, online and offline campaigns, and customer events. She plans to naturally share the characteristics of the Wrangler experienced through direct driving and its practical use in daily life, thereby conveying the free-spirited and adventurous lifestyle that Jeep pursues.
Stellantis Korea Bang Sil (CEO) stated, “Actress Seol In-ah is a person who embodies the values Jeep pursues, with healthy energy, a spirit of challenge, and an unadorned charm.” He added, “As an actual owner, she is expected to convey the appeal of the Wrangler in a more approachable manner, particularly to female customers, and to expand the brand’s reach to new customer segments.”
Meanwhile, Jeep has prepared special welcome benefits for customers who will newly join the Jeep family alongside Seol. The first 20 customers to purchase a white-colored Wrangler Sahara, the same model chosen by Seol, will receive a special purchase benefit of 1 million won, along with a 1:18 scale Wrangler die-cast model bearing Seol’s autograph.
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*This content was translated by AI.View Original
