World's First 'JCW Garage' Unveiled… Racing Spirit Awaits at MINI Bundang

*This content was translated by AI.View Original

MINI Korea announced on the 27th that it is opening the world's first "JCW Garage," a specialized service space for customers of its high-performance brand, JCW (John Cooper Works), in South Korea.

The JCW brand takes its name from John Cooper, the race car builder who created the first Mini Cooper based on the classic Mini in 1961. The Mini Cooper S holds the record for winning the Monte Carlo Rally in 1964, 1965, and 1967.

The newly established JCW Garage is located within the "MINI Bundang Service Center" in Seohyeon-dong, Bundang-gu, Seongnam-si, Gyeonggi-do, operated by MINI authorized dealer KOLON Motors. The space consists of a dedicated JCW maintenance area and a customer lounge, where certified JCW technicians and service advisors are stationed to provide vehicle maintenance and consultations on JCW styling.

Inside the space, JCW logos and racing designs are applied with black and red as the central color scheme. A large LED screen is installed on the wall of the maintenance area to play MINI videos, while JCW performance parts are displayed nearby. The customer lounge features images depicting JCW's history and motorsport heritage on green-colored walls.

MINI Korea has previously operated programs such as "MINI Go-Kart Day" and "JCW Gourmet Driving," and plans to provide the JCW brand experience even during the vehicle maintenance and management process through the opening of this JCW Garage.

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*This content was translated by AI.View Original