*This content was translated by AI.
Our Home announced on the 8th that sales of its online mall "Our Home Mall" more than doubled from April to December 25 compared to the same period last year. KBS2's "New Launch Convenience Restaurant" collaboration, which was conducted to promote the strengthening of competitiveness in manufacturing convenience foods this year, is considered to have achieved positive results.
Our Home participated as an official partner of "Pyeon Restaurant" in 2025 as part of its strategy to strengthen its B2C business and diversify sales. By actively utilizing manufacturing know-how and unique manufacturing and distribution infrastructure covering 8 production facilities and 14 distribution centers nationwide, it has demonstrated its differentiated convenience food production capabilities by launching new products with the concept of "a comfortable home-cooked meal restaurant" every month.
These strategies have led to substantial results. Since its first broadcast in April, new subscribers to Our Home Mall have increased 109% year-on-year and sales have grown 111% since December, as the inflow and purchase conversion of its own mall have increased at the same time since broadcasting exposure.
Pyeon Restaurant Product Category sales accounted for about 18% of Our Home Mall's total sales, driving earnings growth. The collaboration effect is not limited to Pyeon Restaurant products, but has spread to sales of existing core products. Sales of Our Home's representative convenience food, On the Go, surged 342% year-on-year, and the "guk, soup, and stew" product line also recorded a high growth rate of 163%.
The most sold pyeon restaurant products were "Kim Jae-joong's Napoli-style galbi over rice," "Lee Jung-hyun's green onion cream pasta," and "Chantobae Crucible Yukgaejang."
"The menu development method linked to the broadcasting expanded consumer participation and selection experience, increasing the immersion in content, and naturally led to the influx of its own mall and purchase conversion," said an official from Our Home who spoke with this newspaper on the phone.
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*This content was translated by AI.
