Kia To Sell 247,401 Total Sales In February 'PV5 Beat Granger'

*This content was translated by AI.

Kia sold a total of 247,401 units in the global market in February 2026, down 2.8% year-on-year, including 42,002 in Korea, 205,005 overseas and 394 special vehicles. Compared to the same period last year, domestic sales fell 8.7% and overseas sales fell 1.5%, respectively.

However, special vehicles recorded a 2.3% year-on-year increase in the global market.Looking specifically at the performance of the domestic market, the RV model Sorento sold 7,693 units, making it the best-selling vehicle among Kia brands last month.

In the passenger segment, a total of 9,896 units were sold, including 3,241 Ray, 2,175 K5 and 1,384 K8 units, while the RV segment sold a total of 25,447 units, including 3,800 Sportage, 3,712 Carnival, and 3,469 EVs, led by Sorento. A total of 6,659 units were sold in the commercial vehicle sector, including 5,967 PVs and 2,607 Bongo IIIs. In particular, electric vehicle sales totaled 14,488 units this month, surpassing 10,000 monthly sales for the first time in Kia history, and breaking the record monthly sales.

Among electric vehicles, the PV5 sold the most with 3,967, followed by the EV3 and EV5 with 3,469 and 2,524 units, respectively.Overseas markets sold 205,005 units, down 1.5% year-on-year. By vehicle type, Sportage sold 43,281 units, making it the largest overseas sales model, while Seltos sold 22,875 units and K4 sold 18,434 units, driving the performance. Sportage also topped the list of combined performances by vehicle type based on the entire global market with 47,081 units, followed by Seltos (24,305) and K4 (18,434 units).

In the case of special vehicles, 64 units were sold in Korea and 330 units overseas, resulting in a total of 394 units.Kia analyzed that domestic sales temporarily declined last month as the number of business days decreased due to the impact of the Lunar New Year holiday. In the future, Kia plans to continue to improve its sales performance in the global market with competitive new cars such as Seltos hybrids, PV5 and EV5 and eco-friendly car lineups.

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*This content was translated by AI.