Kia's March Sales, 2.7% ↑ 28.5 Million Units... We've endured the risk of war in the Middle East

*This content was translated by AI.

Kia continued to grow solidly in the global market in March 2026, selling a total of 285,854 units, up 2.7% year-on-year, including 56,404 units in Korea, 228,978 units overseas and 472 units of special vehicles. The results are based on wholesale sales, with domestic sales up 12.8% and overseas sales up 0.4% compared to the same period last year. Kia, in particular, sold a total of 779,169 units in the first quarter of this year from January to March, breaking its record for the highest sales in the first quarter since it began selling cars in 1962.

This is an increase of 0.8% from the previous record of 772,648 units in the first quarter of 2025.In the domestic market, the Sorento was listed as a monthly best-selling model with 10,870 units sold, while a total of 12,905 units were sold in the passenger sector, including 4,238 Ray, 3,067 K5 and 2,252 K8 units. Led by Sorento, the RV segment recorded a total of 37,396 units, including 5,540 Sportage, 5,407 Carnival, and 4,983 Seltos. In the commercial sector, a total of 6,103 units were sold, including 3,093 PV5s and 2,873 Bongo IIIs. In particular, the advancement in the electric vehicle sector was remarkable, with 16,187 units sold last month alone, and cumulative sales in the first quarter reached 34,303 units, the highest quarterly performance ever. By model, EV3 sold the most with 8,674, followed by PV5 and EV5 with 8,086 and 6,884, respectively.

Overseas markets sold 228,978 units, up 0.4% year-on-year, while European markets sold 58,750 units, beating June 2023's record and setting a new monthly record. The most popular model overseas was Sportage, which sold 43,345 units, with 26,778 units of Seltos and 19,489 units of K4 driving major performances. In the case of special vehicles, a total of 472 vehicles, including 64 in Korea and 408 overseas, were sold, showing a high growth rate of 74.8% compared to the previous year.

The top-selling vehicle across the global market this month was the Sportage, which led to overall growth in Kia with 48,885 vehicles in total. On the other hand, among the major passenger and RV lineups in Korea, the K8 with the smallest sales volume among the models with specified figures was the K8, which sold 2,252 units.

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*This content was translated by AI.