'Singapore Fashion and Lifestyle at a Glance' Seoul Edition Held in Seongsu from the 4th to 7

*This content was translated by AI.

'Singapore: SELECTS,' which introduces Singapore's fashion and lifestyle, kicked off its first global edition in Seongsu-dong, Seoul, on the 4th.

Held to support overseas expansion and global network growth for Singaporean fashion and lifestyle brands, the event features participation from a total of 18 companies and will run until the 7th at ZZON in Seongsu. Organized by the Singapore Fashion Association, curated by DORS at Design Orchard, and supported by Enterprise Singapore.

Seoul was chosen as the first overseas host city due to its influence as a leading fashion and cultural hub in Asia and Seongsu's unique creative ecosystem. In particular, Seongsu has established itself as Seoul's representative culture and retail district, bringing together independent brands, global brands, pop-up stores, exhibitions, and diverse creative spaces.

Through this showcase, domestic consumers and fashion and lifestyle industry professionals will have the opportunity to directly meet new Singaporean brands and creators that were previously less known. The visual identity for the Seoul edition was created by Singaporean artist JONT.

Ting Ting Zhang, President of the Singapore Fashion Association, stated, "Seoul is one of the cities in Asia where fashion, design, and culture intersect most dynamically." He added, "Through this Seoul edition, we hope to introduce new Singaporean fashion and lifestyle offerings to Korean audiences and foster new connections between the creative communities of both countries."

◇ Participating Brands (Total: 18)

ARCADE | ATLAS KIND | COMMUNE WEAR | DIRTY MANNERS | GRAYE | LAYERPLAN | MODPARADE | OUR SECOND NATURE | PEBL | PLOOK PLOOK | RYMH STUDIOS | SABRINAGOH | SENSIBILITIES | SILK STORIES | STILLGOODS | SUNNYS*DE | WŪHAŪS | YOUNG HUNGRY FREE

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*This content was translated by AI.