Hyundai Motor's March Sales 'Domestic Domestic Product - Overseas Partnership Slump' Directly Impacted by Palisade Recall

*This content was translated by AI.

Hyundai Motor sold a total of 358,759 units in March 2026, down 2.3 percent from a year earlier in global markets, including 61,850 in Korea and 296,909 overseas. Compared to the same period last year, domestic sales fell 2.0% and overseas sales fell 2.4%.

The model with the highest sales in the domestic market was the Grandeur, a sedan, which sold a total of 7,574 units, followed by Porter with 5,955 units, Sonata with 5,786 units and Avante with 5,479 units. On the other hand, Casper sold only 1,804 cars among passenger and RV lineups, while Palisade also sold relatively low 2,134.

A total of 21,320 units were sold in the RV segment as a whole, including 4,104 Kona, 3,915 Tucson and 3,621 Santa Fe. In the commercial vehicle sector, Staria sold 2,797 units, while medium- and large-sized buses and trucks totaled 1,488. Luxury brand Genesis sold a total of 14,446 units, including 4,001 units of G80s, 2,981 units of GV70s, and 2,538 units of GV80s. In particular, the growth of the eco-friendly car sector was remarkable, with 19,040 electric vehicles and 39,597 hybrid vehicles in the first quarter of 2026, respectively, breaking the record for highest sales in the first quarter of history. As a result, the total sales of eco-friendly cars reached 60,214 units, the highest performance as of the first quarter. In overseas markets, 296,909 units were sold, down 2.4% year-on-year, due to the continued unfriendly business environment, including expanding geopolitical risks.

Meanwhile, Hyundai Motor and Kia's combined plant utilization rate plunged about 10 percentage points last year compared to two years ago, raising a sense of crisis in the global automobile production site. In addition, Hyundai Mobility Japan, where Hyundai Motor Group Chairman Chung Eui-sun's eldest son is working as a regular employee, is also expected to suffer a serious blow to price competitiveness due to the reorganization of subsidies.

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*This content was translated by AI.