*This content was translated by AI.
Nongshim opened the "RAMYUN MUSEUM" (hereinafter referred to as the Ramen Museum), a Nongshim ramen experience space in Seogwipo, Jeju. The Ramen Museum is designed as a space where domestic and foreign tourists visiting Jeju Island can enjoy the taste and culture of Nongshim Ramen in one place.
Nongshim predicted that overseas tourists will continue to visit Jeju, Korea's leading tourist destination, as K-ramen's popularity has recently increased worldwide, including a new record for ramen exports and a craze for content such as K-pop Demon Hunters.
The Nongshim Ramen Museum was built on the second floor of Jeju's "Xinhua Plaza" shopping mall with a size of about 330㎡ (about 100 pyeong). Shinhwa Plaza is a large shopping mall adjacent to Gangjeong Port in Seogwipo, a major gateway for foreign cruise group tourists visiting Jeju. Nongshim participated in the provision of brand IP (intellectual property rights) and space planning to the Ramen Museum, and Shinhwa Plaza is in charge of the operation.
The interior of the Ramen Museum is divided into a cooking zone where visitors can choose and eat ramen, and a shopping zone where visitors can purchase various Nongshim products and goods.
In particular, most of Nongshim's major ramen brands, including Shin Ramen, Anseongtangmyeon, Chapagetti, and Neoguri, can be cooked and eaten in the cooking zone. It can be cooked in the method of "Hangangang Ramen," an instant cooker that is very popular among foreign tourists, and you can enjoy it by adding toppings to your taste. In the future, it plans to introduce a special ramen menu made of Jeju-do ingredients.
In addition, the museum's wall will be used to display the history of Shin Ramen, which marks its 40th anniversary, and the global status of Shin Ramen, which is loved by more than 100 countries around the world, so that visitors can see the competitiveness of the representative K-ramen brand Nongshim at a glance.
"Jeju Ramen Museum is a space that combines the charm of Jeju Island with its natural nature and Nongshim K-ramen content," said a Nongshim official who spoke to this newspaper by phone. "We look forward to becoming a landmark of Jeju that presents a 'tasty experience' to travelers from all over the world who visit Jeju in the future."
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*This content was translated by AI.
