*This content was translated by AI.
SK Telecom will form a 'one team' to restore customer trust. This is a follow-up to the USIM hacking incident last year.
SK Telecom announced on the 21st that it held its first regular meeting in 2026 with the Customer Trust Committee at Euljiro T Tower.
The meeting was attended by 12 people, including SK Telecom CEO Chung Jae-hun, MNO CIC Chairman Han Myung-jin and Customer Value Innovation Director Lee Hye-yeon, as well as Ahn Wan-ki, chairman and members of the Customer Trust Committee. We checked customer confidence last year and discussed ways to strengthen trust recovery this year.
The Customer Trust Committee was launched in May last year to restore the trust of subscribers who suffered inconvenience due to cyber infringement accidents.
Chairman Ahn Wan-ki said, "This year, based on the expertise of each member, we will strengthen two-way communication between subscribers and SK Telecom and play the role of an 'amberder' to actively inform customers of efforts to restore trust."
Four divisions will be established for each specialized field in the committee. It plans to be divided into consumer protection, customer communication, strengthening social responsibility, and consumer and Instagram divisions. Member Shin Jong-won (former chairman of the Consumer Dispute Mediation Committee), member Kim Chae-yeon (professor of psychology at Korea University), member Son Jung-hye (law firm Hyemyeong lawyer), and member Kim Nan-do (honorary professor at Seoul National University) will serve as the division, respectively.
The committee shares subscriber-oriented insights and advises communication methods from a cognitive psychology perspective, or checks the need to secure social responsibility and effectiveness of trust recovery activities.
In the event of a dispute, it supports quick and transparent adjustments in order to protect subscribers.
SK Telecom and the committee plan to discuss detailed tasks such as preparing an opportunity to communicate directly with subscribers as "one team" in conjunction with the Customer Value Innovation Office to increase execution power.
In addition, it plans to expand and strengthen the role of a 100-member customer advisory group that was operated with the committee.
"This year, we plan to approach subscribers so that we can deepen our trust relationship with subscribers and feel substantial changes," SK Telecom CEO Jeong Jae-hun said. "We will try to show the changing SK Telecom."
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*This content was translated by AI.
