"Share luck and blessings."Everland unveils February theme 'Fortune Market'

*This content was translated by AI.

Samsung C&T's resort division Everland is attracting attention by releasing "Fortune Jackets," the February theme of the monthly special event "Whatver Series."

The What Ever series is a project in which Everland selects one concept every month to provide a different pleasure, and in February, when there is a Lunar New Year following the January theme "Bungeo-ppang Rush," it will transform into a new New Year's fortune marketplace "Fortune Market" where people share good luck and blessings for the fifth year of the disease in 2026.

The Fortune Market, which will be held for a month in February, will be filled with unique contents that allow you to measure your New Year's fortune in various ways such as tarot, fortune teller, and flower shop. At the beginning of the new year, it focuses on the experience of cheering, comforting, and gaining good energy regardless of gender or age.

Everland recently released teaser contents for Fortune Market through official SNS channels such as Instagram. The Fortune Market name guessing quiz posted on the 16th showed a cute horse character symbolizing the sick year, along with lucky symbols such as four-leaf clovers, magic crystal balls, and fortune cookies, raising expectations for the Fortune Market. Hundreds of "likes" and comments were posted on each curious post, proving high interest.

The introduction image of the Fortune Market, which was organized like a breaking news screen on the broadcast, drew laughter by announcing the opening of the "Honey Jam Festival," and the poster of the Fortune Market drew attention by showing the representative characters of Everland, Lenny and Lara, wearing Hanbok for the Lunar New Year.

Netizens who encountered the teaser content responded with anticipation, such as "I want to have Lenny and Lara as goods because they are so cute in Hanbok," "I want to make pleasant memories by celebrating the New Year at Everland Fortune Market full of luck with my son and daughter who are born in the year of the horse," and "The concept of the Fortune Market and it is so perfect for February with Lunar New Year."

Everland, which planned the Fortune Market, noted that it is becoming a new trend as interest in fortune and fortune has increased recently among the MZ generation. A culture of sharing New Year's fortune content with friends or interpreting AI fortune results together is spreading.

In line with this trend, Everland will fill the Fortune Market with various fortune contents and provide visitors with immersive experiences and entertainment, suggesting a new experience where friends, lovers, and families exchange lucky energy together. A variety of rice cake soup will also be sold to wish for good luck in the New Year, adding to the holiday atmosphere.

Everland is also planning to release cute teaser videos that introduce various contents using AI before the Fortune Market opens.

An official from Everland said, "We look forward to returning with good luck and good energy at the Fortune Market, which reinterprets the familiar subject of Lunar New Year's and New Year's fortune with Everland's unique sensibility and story."

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*This content was translated by AI.