* Translated by Papago

Starnews

Seolak Sorano to Host 'Tesla K-Light Show 2026'

Published :

Chae June

*This content was translated by AI.

/Photo provided = Hanwha Hotel & Resort

On March 7, Hanwha Resort Seorak Sorano will host "Tesla K-Light Show 2026," which is noted by Tesla fans and automobile enthusiasts around the world.

The event is the largest automobile media art performance in Korea, voluntarily organized by Tesla car owners. More than 1,000 Tesla vehicles gather in one place to create colorful images using "light show mode" (the ability to flash outside lights to music).

It started in Suwon in 2024 and will be hosted by the K-Light Show Organizing Committee (General Director Hanteta, Tesla Riding YouTube Channel in Korea) for the third time this year. Hanwha Hotel & Resort and Our Home have become co-sponsors this year.

In connection with this festival, Hanwha Resort Seorak Sorano has come up with an unconventional support plan to revitalize the Gangwon region. First of all, participants will be given up to 70% off their rooms from March 3-8 compared to the normal price. Seorak Waterfia, a hot spring theme park, is available for 20,000 won per person regardless of age, and restaurants in the resort also hold special promotions.

Various events such as photo zones, singing contests, and food trucks were held throughout the venue so that general guests and visitors could enjoy them together. The plan is to make the resort a venue for local festivals, not just accommodation facilities.

Tesla owners can apply for participation free of charge on the official website of the K-Light Show and book rooms at discounted prices. Participants will be presented with USB containing light show files. The viewing is also open to general guests and visitors. For more information, check the official website of the K-Light Show and the website of Hanwha Resort.

An official at Hanwha Resort, who spoke to this newspaper by phone, said, "The resort will be transformed into a festival space and will once again contribute to revitalizing the region following Waterbomb Sokcho."

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*This content was translated by AI.

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