Cheil Worldwide, last year's gross profit of 1.9 trillion...8% of last year's 比 ↑

*This content was translated by AI.

Cheil Worldwide announced on the 2nd that its operating profit (on a consolidated basis) last year rose 5.04% from last year to 336.89 billion won.

Last year's sales amounted to 4.54685 trillion won, up 4.66% year-on-year. Net income for the current period increased 0.13% to 208.63 billion won. Gross profit, which subtracted sales costs from sales, rose 8% to 1.8599 trillion won.

Last year's fourth-quarter performance also performed well. Operating profit amounted to 90.391 billion won and sales to 1.19 trillion won, up 9.70% and 3.05% from the fourth quarter of 2024, respectively. Gross profit rose 7 percent to 485.3 billion won.

Cheil Worldwide cited focusing on the digital sector as the key to its growth. Last year, the proportion of businesses by service was 55% digital, 29% non-media advertisements (BTL), and 16% media advertisements (ATL). Digital performance rose 10% as it expanded its digital business to dot-com and commerce.

In particular, operating profit increased from 7,433 (overseas 6,166) at the end of 2024 to 7,993 (overseas 6,454) at the end of 2025, despite investments in human resources such as digital.

Gross profit rose 5% at headquarters and 9% at consolidated subsidiaries. Cheil Worldwide explained that it conducted development and retail related to non-affiliated companies such as BYD and Nongshim, while its subsidiaries in North America, Latin America, and Southeast Asia recorded double-digit growth. Last year, the proportion of non-affiliated affiliates increased 29% year-on-year due to the expansion of North American subsidiaries, emerging markets, and domestic non-affiliated affiliates.

The total amount of dividends last year was 124.6 billion won and the dividend per share was 1230 won. The market price dividend rate and dividend payout ratio were 5.4% and 60%, respectively.

Cheil plans to grow 5% of gross profit per year and defend 18% of operating profit ratio, while strengthening internal stability and promoting selective future investment outside.

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*This content was translated by AI.