*This content was translated by AI.
Lee Chung-cheong designer's brand LIE will continue its collaboration with premium outdoor brand Insu through the 26FW season for the third season. This collaboration is even more meaningful in that it is an ongoing partnership that has shared brand philosophy and direction beyond a one-off season project.
Lai's work this season starts with ski mountaineering. It expands the aesthetics of "exploration, precision, and balance" found in hiking and skiing to urban luxury, and proposes high-end esleisure where high functionality and elegance coexist. Focusing on sophisticated patterns and structural silhouettes based on Ready-to-Wear, straight cut details symbolizing dynamic curves and speed separating the wind are implemented as design languages derived from the function. The slim layering and structural volume outer, reminiscent of a ski suit, are balanced with the overall harmony.
The key keyword for this season's Lai is 'Quiet Tech'. It aims for high functionality that does not show off its function, and it means a technology that naturally permeates into everyday life, not a technology to show. For Lai, technology is not a decoration, but a language of balance, and it is implemented as clothes that are felt through wearing, not clothes that reveal functions. This goes beyond simple techware trends and shows the direction of modern luxury that Lai interprets.
The collaboration with Insuz is a process that has extended Lai's Quiet Tech philosophy to practical design. In the last seasons, we have been experimenting with transformable structures and functional elements, and in the 26FW season, rather than bringing the function to the fore, we melt it in an understated way within Lai's unique emotional silhouette and tailoring. Through technical wear, modular bags, and detachable double collar details with artist Jung Yoon-hee's craftsmanship, sustainability using functionality and upcycling naturally permeates the flow of design.
Lai's 2026 FW collection will be unveiled on February 6 at Dongdaemun Design Plaza (DDP) Art Hall 1.
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*This content was translated by AI.
