Jipyeong Makgeolli collaborated with Rise Hotel.."K-makgeolli" that captivated foreign tourists

*This content was translated by AI.

Jipyeongju Corporation announced on the 10th that it will hold a "K-culture Day" promotion in partnership with the "Rise Autograph Collection" (hereinafter referred to as the "Rise Hotel") to promote Korea's local drinking culture.

From 5 p.m. to 2 a.m. the next day every Thursday until the end of March, Horizon Casting offers an unusual experience that combines global sensations and traditional liquor at the 15-story rooftop bar "Side Note Club" at the Rise Hotel.

In contrast to the modern rooftop bar atmosphere, "Horizon Raw Makgeolli" in a kettle and "Soju+Beer" using Jipyeong Soju are provided in the form of small drinks, and the method of drinking makgeolli in a kettle and according to the glass provides foreign tourists with a different pleasure by intuitively conveying Korea's local sensibility.

In addition, representative K-food side dishes such as old lunch boxes, tteokbokki, ramen, and chicken gangjeong were organized together to enhance the completeness of the five senses experience contents that combine alcohol, food, and space. It is evaluated that it has established itself as an "experience that can only be enjoyed in Korea" beyond simple tasting events.

Jipyeongju said the promotion was designed to reflect the characteristics of the Rise Hotel, where about 90% of guests are foreigners, and the sensibility of the Hongdae area, the center of culture and art. It is designed to experience Korean alcohol culture in a more sophisticated and familiar way through collaboration with a global lifestyle hotel.

In fact, the unique experience of enjoying makgeolli at a rooftop bar with a panoramic view of Hongik University has been attracting high attention from foreign tourists since the opening of the promotion. In particular, the fact that you can directly experience the Korean alcohol culture that you have encountered through K-drama and various contents in a trendy space is drawing a positive response.

A foreign guest who participated in the promotion said, "The experience of drinking traditional liquor in a kettle at a sophisticated rooftop bar was very impressive," adding, "It was a special memory because I could experience the drinking culture I saw in Korean dramas with the night view of Hongdae."

Starting with the collaboration with the Rise Autograph Collection Hotel, we plan to continue to expand the experience of traditional liquor, focusing on spaces naturally visited by global tourists such as hotel lounges and bars, an official at Jipyeong Brewing said. "We will strengthen the brand experience in various consumption points so that 'Jipyeong Makgeolli' can be remembered as 'Korean liquor' for foreigners visiting Korea."

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*This content was translated by AI.