Ferrari Unveils First Pure Electric Vehicle Luce Design, 'Harmony of Tradition and Innovation'

*This content was translated by AI.

Ferrari unveiled the interior of its first pure electric car, Luce, on the 9th. Luce means 'light' in Italian. Ferrari, which introduces a pure electric car for the first time, took over the key role of connecting the past and the future through Luce. In particular, Ferrari Luce made it a philosophy that electric vehicles are not just for the purpose, but that they open the future of new Ferrari through function and innovation.

If you look at the interior of the Luce unveiled by Ferrari, it shows a slightly different direction from the emphasis on the overwhelming and aggressive technical ingenuity of the existing supercar. It can be interpreted that it will not only maintain the title of pure electric vehicle but also show the future of Ferrari's electric brand. At first glance, the monotonous finish puts the purity of the function ahead, and it captures a new interface in terms of Ferrari's unique user experience (UX) that is completely different from other brands.

In particular, Ferrari explains that due to the nature of the electrification model where interaction is important, all details, including the overall user experience, are contained in a completely different configuration from the existing Ferrari. For Ferrari, a project called "Love From" was launched from the early stages of development. Members of the project explained that they were first given creative diversity to understand Ferrari's philosophy and to have a completely different design direction, not just to capture its tradition.

As a result of this, the steering wheel, in addition to deliberately exposing the aluminum structure of the spoke, made it 400g lighter than the weight of the Ferrari standard steering wheel for Luce only. The display has a completely different graphic configuration from the existing internal combustion engine, but typeface has inserted a traditional Ferrari. On top of that, even though the instrument panel is 100% digital, it maintained the format of the aircraft instrument panel pursued by Ferrari.

Ferrari now has an electric model, forming a complete portfolio with all of its hybrid, PHEV, and pure electric vehicles, starting with the ProSange SUV.

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*This content was translated by AI.