Rolls-Royce, Busan Showroom Renovated with Modern Sensibility

*This content was translated by AI.

Rolls-Royce Motor Cars opened a newly renovated Rolls-Royce Motor Cars Busan Showroom located in Haeundae-gu, Busan, on the 26th. This renovation was carried out to commemorate the 10th anniversary of Rolls-Royce's entry into Busan, and the showroom's latest visual identity (VID) was applied throughout the space.

With this opening, the introduction of the latest visual identity has been completed at all Rolls-Royce Motor Cars showrooms in Korea. The Busan Showroom, located on the second floor, was expanded by 157.79㎡ from its previous area, creating a total space of 517.79㎡ (approximately 156 pyeong), and features large windows. The main entrance door adopts a design inspired by Rolls-Royce's Pantheon grille, and a decoration of the Spirit of Ecstasy is placed at the top.

Inside the showroom, a total of three vehicles are displayed, arranged using kinetic lighting and digital media production. The 'Atelier,' a key space within the showroom, is a dedicated space for Bespoke custom production, showcasing materials for vehicle interior and exterior components such as exterior color palettes, wood panels, leather, embroidery thread, wool, and fabrics. Additionally, a 'Cabinet of Curiosities' displaying crafts and artworks, and a 'Speak Easy Bar,' a customer lounge offering views of the Haeundae sea, have been prepared.

In a separate space, the Rolls-Royce Accessories Collection, including the Luggage Collection and small leather goods, is also displayed. Irene Nikain, Head of Rolls-Royce Motor Cars Asia-Pacific and North America, stated that this showroom serves as a hub for experiencing the possibilities of Bespoke and marks a milestone commemorating the partnership with Dongseong Motors. Choi Byeong-in, President of Rolls-Royce Motor Cars Busan, noted that he has maintained relationships with customers over the past 10 years and expressed his hope that the new showroom will become a space for experiencing a luxury lifestyle.

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*This content was translated by AI.