Kia Siheung Flagship Store Opens 'We Will Strengthen Customer Experience'

*This content was translated by AI.

On the 12th, Kia officially opened the "Kia Siheung flagship store," a one-stop complex base that can be used in one place from vehicle viewing to test-drive, purchase, maintenance, and brand experience. Located in Siheung-daero, Geumcheon-gu, Seoul, this store is Kia's sixth flagship store after Gangseo, Incheon, Bucheon, Gwangju, and Wonju.

The site is where Kia's third production facility, the Siheung Plant, was built in 1957, and is a historical site where products that laid the foundation for Kia, such as bicycles, motorcycles, three-wheelers, and four-wheel trucks, were produced. After about two years of new construction since it was converted to a service center in 1977, it has been reborn as a state-of-the-art customer experience facility with a total floor area of about 21,500 square meters on the fifth floor above the ground and the second floor below the ground.

Kia Siheung flagship store has introduced various digital contents so that customers can intuitively feel Kia's technology and emotions. Through the '3D Configurator' using a large media wall, the inside and outside of the vehicle and the opening and closing of the door can be implemented as a virtual image, and detailed information such as specifications and new tech simulators can be easily searched through the 'Multi Content Board'. In addition, in the 'Color Collection' space, you can directly check real samples of internal and external materials of major models such as EV9 and K9.

In terms of customer service, a differentiated strategy was also sought. It provides customized counseling in an open environment by providing various types of counseling spaces according to visitors' preferences, and operates a "Kia Pickup Lounge," a dedicated space for new car customers. The lounge offers special purchasing experiences such as quality inspection and training on how to use vehicles and apps along with vehicle delivery.

In particular, it has greatly strengthened its advanced maintenance infrastructure for EVs in line with the rapidly increasing demand for electric vehicles. It plans to provide more systematic and safe maintenance services with dedicated workstations with improved insulation performance, workplaces specializing in high voltage batteries, and waste battery storage facilities. Through this Siheung flagship store, Kia plans to deliver the brand's future-oriented value and continue to develop content that can maximize customer experience in the future.

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*This content was translated by AI.