Mercedes Benz Reveals Secret Concept Car by Retired Designer

*This content was translated by AI.

Shortly after leaving office, Mercedes-Benz's former design director Gordon Wagner unveiled a secret concept car that had been shrouded in mystery in the past on his social media. The vehicle revealed is a modern reinterpretation of the "300 SEL 6.8 AMG" and the so-called "Red Pig (Rote Sau)," which are revered as legends in motorsport history in the 1970s.

The concept car is included in Wagner's book "Iconic Design," which was published in November 2025, and is a so-called "relic in a storage room" that has never been disclosed outside. Wagner referred to it as an "unseen showcar," implying that it was a secret project produced at the level of design study.

The exterior of the vehicle is characterized by a harmonious melting of modern surfing technology and lighting systems in the classical Mercedes ratio. At the front sits a huge chrome grill, which is in line with the design language found in the recently unveiled lineup of next-generation Mercedes-Benz electric vehicles such as GLC EQ. On both sides of the grill, vertically placed headlights and circular LED rings mounted at the bottom of the bumper were placed to complete the intense impression.

The entire body has a streamlined silhouette considering aerodynamics, and has inherited its identity by applying red exterior colors, racing livery, and five-spoke alloy wheels, which were symbols of red pigs in the past. The rear part also creates a future-oriented atmosphere through a thin LED taillight across the vehicle body and an LED ring integrated into the diffuser.

The original "Red Pig," which was the birthplace of this design, is a monumental model that announced the unknown AMG to the world by winning the class and ranking second overall in the 1971 Spa 24-hour endurance race with performance beyond weight class. It reproduces the prowess of the heavy sedan, which was equipped with a 6.8-liter V8 engine and generated 428 horsepower at the time, with a modern sense.

The industry believes that the concept car is unlikely to lead to mass production. This is because it is close to a pure design experimental work that is free from technical constraints. However, Wagner's legacy is said to provide an important starting point for how Mercedes-Benz's next-generation S-Class or luxury models will modernize their past legacy.

Although Gordon Wagner has stepped down as head of design, the newly unveiled red pig concept is a culmination of his pursuit of "Sensual Purity" and Mercedes' historical legitimacy, drawing great attention among car fans.

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*This content was translated by AI.