Polestar Announces Launch of 4 New Vehicles Within 3 Years, Launching the Largest Model Offensive in Brand History

*This content was translated by AI.

Polestar has stepped up its position in the EV market by announcing the most aggressive model expansion strategy in the brand's history, bringing four new models to the market over the next three years. The announcement comes shortly after Polestar posted its best-ever retail sales performance in 2025, with a commitment to both market share and profitability by targeting fast-growing high-value segments.

First, Polestar announced that it plans to start delivering Polestar 5, a four-door grand tourer (GT) that was first unveiled in 2025, from this summer. Polestar 5 is a flagship model that combines the brand's design identity and high-performance technology, and is expected to reveal a strong presence in the luxury electric GT market. Polestar then reinforces its lineup by unveiling a new variant of the brand's best-selling model, Polestar 4. The model, which has increased versatility based on existing technology, is targeting a wider customer base, and full-scale customer delivery will take place in the fourth quarter after its launch in the second half of this year.

A blueprint for the next-generation follow-up model to succeed 'Polstar 2', which has been driving the growth of the brand, was also presented. Polestar is preparing a complete follow-up to Polestar 2, with the goal of launching it in early 2027, which is expected to take the brand's iconic sedan lineup to the next level. In addition, the strategy is to maximize competitiveness in the SUV market by adding the compact premium SUV 'Polstar 7' to the lineup in 2028. Polestar expects low double-digit percentage sales growth in 2026 through these new car launches, and plans to expand its global retail network size by about 30% from where it is now, expanding its customer contact point.

Michael Lohscheler, CEO of Polestar, used the announcement to stress that Polestar is constantly challenging the existing order of the automotive industry and is entering a high-performance and high-value segment at a record pace. He expressed confidence that future new cars will lead Polestar to the core of the EV market, especially with Polestar 3 and Polestar 4 already receiving positive responses from the market.

On the financial front, positive news has been added. Polestar recently succeeded in financing a new stake worth about $400 million, and is also stepping up efforts to improve its financial structure, including a $300 million equity financing transaction and a $300 million conversion of existing debt into equity. This capital expansion is expected to serve as a strong foundation for aggressive new car development, production, and global marketing activities scheduled in the future.

As a result, Polestar will build a strong portfolio over the next three years, starting with Polestar 5, then Polestar 4 variant, Polestar 2 successor, and Polestar 7. This is a declaration that it will go beyond just expanding its lineup to become a comprehensive premium electric vehicle brand that covers sedans, GTs, compacts, and mid- to large-sized SUVs. Amid growing volatility in EV demand worldwide, Polestar is expected to solidify its position as a leader in the premium EV market through its unique design philosophy, performance, and strategic new car launches.

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*This content was translated by AI.