Prospecs officially sponsored the "2026 Daegu Marathon" with 40,000 people... I'm in charge of designing and producing t-shirts for the competition

*This content was translated by AI.

Pro-Specs, a Korean sports brand, will officially sponsor the "2026 Daegu Marathon" (hereinafter referred to as the "Daegu Marathon"), in which about 40,000 runners participate.

The Daegu Marathon, which will be held at Daegu Stadium and around the city center on February 22, is an international road race with the World Athletics "WA Gold Label" and is considered one of the major Asian competitions where global elite athletes compete.

Pro-Specs was in charge of key visual design and production of official T-shirts worn by all participants in this competition. In order to produce official T-shirts as a key item that symbolizes the identity of the competition and the spirit of challenge of runners, not just souvenirs, Pro-Specs focused on increasing the degree of completion from the planning stage. In addition to color and graphic composition, functional materials and fits suitable for running are applied to increase wearing satisfaction even in actual race environments.

In particular, in line with the recent trend of increasing expectations for the design and utilization of official T-shirts among runners, the direction has been set so that they can be recognized as "a commemorative T-shirt you want to wear." Even after the race, it plans to naturally penetrate everyday life and all movements by planning materials and designs that can be used in training and daily life, strengthening the brand's position and favorability.

In addition, Pro-Specs will set up a brand booth in the western square of Daegu Stadium and operate an experiential program centered on the flagship carbon running shoe "infinity rush." It is organized to lead to product experience and purchase through trial services that runners can try on their own and discounts on all items in the on-site store. In addition, we will run a recording poster and record key ring presentation event and a photo zone to cheer on the challenges of Daegu Marathon participants together.

A Pro-Specs official said, "We wanted to capture the symbolism of the marathon competition held in Daegu, a land city, and the spirit of challenge from runners through the official T-shirt of the Daegu Marathon," and added, "The brand booth is designed to allow participants to experience brand technology directly through product experience and participatory programs."

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*This content was translated by AI.