Jeonbuk Introduces LED Ribbon Display Board for 'First Innovation in K League'

*This content was translated by AI.

Jeonbuk Hyundai Motors FC, which won the double (K League 1, Korea Cup) last year, seeks to make innovative changes in the K-League once again.

Jeonbuk said in a press release on the 19th that it will build the "LED Ribbon Display Board" for the first time among K-League clubs to present new standards for stadium content and viewing experience.

According to the club, the LED ribbon display board introduced this time is a continuous display facility that surrounds the stadium along the middle deck on the second floor of the stands. It enables real-time production and three-dimensional content operation tailored to the flow of the game beyond the limitations of existing large electronic boards that simply delivered information. Jeonbuk defined this as a tool to expand fan experience, not just a billboard, and completed a model that fits the K-League situation by analyzing advanced cases of European big leagues and North American professional sports.

The ribbon electronic board was installed in a total of five sections on the east, west, and south stands. The height of all electronic boards was unified to 1280mm to maximize the visual effect as if the entire stadium was wrapped in a single ribbon. In particular, the North Korean stand, where the unique cheering culture of the supporters' "Mad Green Boys" is alive, maintains the existing banner space, but has greatly expanded the size of the remaining three sides to catch both rabbits: respect for fan culture and directing effect.

The project was carried out as part of the 2025 smart stadium construction project hosted by the Korea Professional Sports Association. The east and west electronic boards were installed through the public offering project, and the South Korean electronic boards increased their completeness by investing their own budget. At the same time, the ground LED board was also completely replaced. The new board has significantly increased its height and width compared to the previous one, completely covering three football fields and further strengthening its content delivery power.

The LED ribbon board will be used in a wide range of fields, including scoring, introducing players, encouraging messages, and linking half-time performances before and after the game as well as during the game. Through this, fans can enjoy a different sense of immersion and attraction than before.

"This ribbon LED construction and ground LED replacement are the work of redesigning the entire Jeonju Castle into one huge communication space," said Lee Do-hyun, head of Jeonbuk. "We will continue to actively use this facility as a key channel to expand contact with fans."

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*This content was translated by AI.