* Translated by Papago

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US PGA Tour '2026 Genesis Invitational' Completion

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*This content was translated by AI.

(From left) Tiger Woods, winner of the "2026 Genesis Invitational," Jacob Brisbane, CEO of Hyundai Motor Jose Muñoz, CEO of Hyundai Motor Randy Parker North America, Executive Director of Genesis Division Lee Si-hyuk, Chief Operating Officer (COO) of Genesis North America Division Ted Menziste = Hyundai Motor Company

Genesis wrapped up the PGA Tour "2026 Genesis Invitational" at Riviera Country Club in California from the 19th to the 22nd local time. The tournament, which marks its 100th anniversary, was held as a PGA Tour signature tournament and featured top-ranked players such as Scottie Scheffler, Rory McIlroy and Justin Rose.

Jacob Breesman, who recorded an 18-under 266 total, won the tournament. Rory McIlroy and Kurt Kitayama tied for second by one shot, while Max Grazerman had a hole-in-one on the 14th hole of the fourth round. Genesis awarded the winner $4 million in prize money and the GV80 Coupe Black model as an injury.

[Los Angeles = AP/Newsys] Jacob Bridgeman (USA) poses with a trophy at the Genesis Invitational on the PGA Tour at Riviera Country Club in Pacific Palisades, Los Angeles, California on the 22nd (local time). Bridgeman won his first PGA Tour victory with a final total of 18-under 266 and received the Genesis GV80 coupe as an injury. 2026.02.23. / Photo = Min Kyung-chan

During the competition, Genesis displayed 18 vehicles, including the GV60 Magma, the GV70 electric model, and the GV80 coupe, to promote its marketability. At the site, he operated the "Genesis Hall 14 Lounge" and conducted various programs, including selling golf collections, experiencing golf swing simulators, and exhibiting Boston Dynamics' four-legged walking robot "Spot."

As a social contribution activity, following last year, the California Rise campaign has been launched for two consecutive years to help recover from forest fires in California. It has raised about $320,000 through a "Buddy for Good" event that saves funds when recording birdies, eagles, and hole-in-ones in certain holes, and plans to donate a total of $1 million to local charities, including the American Red Cross.

Genesis, which has been the title sponsor for the 10th year this year, has strengthened its partnership by extending its sponsorship agreement with the PGA Tour and Tiger Woods Foundation through 2030. Tiger Woods, Hyundai Motor President Jose Munoz, CEO of North America Randy Parker, and Genesis Business Director Lee Si-hyuk attended the ceremony.

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*This content was translated by AI.

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