K Culture Platform Berries Officially Opens 'Lions Team Store'

*This content was translated by AI.

Kakao Entertainment (co-CEO Kwon Ki-soo, Jang Yoon-joong, hereinafter Kakao Entertainment) announced on the 24th that it will open the Lions Team Store (ONLINE LIONS Team Store by Berriz), where you can purchase various official MDs of the Samsung Lions in professional baseball, on the global K-culture fan platform "Berriz." In addition to basic uniforms, the stadium will be expanded to fan experiences in everyday life with a wide lineup using the licenses of the club and its players, including limited edition commemorative goods and season-tailored products.

It is a limited edition commemorative good by Choi Hyung-woo (designated hitter), Lewin Diaz (first baseman), and Koo Ja-wook (outfielder), who are the Golden Glove winners of the 2025 KBO season. It was designed to commemorate the historical achievements of the three players who won gold gloves on behalf of the Samsung Lions, and can only be purchased in advance at the Berries Shop. In particular, it is composed of three types of T-shirts, luggage colors, and key rings designed by directly reflecting the ideas of the three players in the entire product planning and production process, maximizing scarce value as a limited edition.

In particular, the commemorative goods melted the intense energy of Choi Hyung-woo, who broke his record for the oldest award in a year, Lewin Diaz, the main character of the most RBIs in KBO history, and Samsung's captain Koo Ja-wook. While using colors such as black, midnight blue, and sky blue to preserve each player's personality, Choi Hyung-woo and Koo Ja-wook's uniform patches also included Golden Glove's winning records, which symbolize the eighth and fourth of their personal careers, respectively. Keyringen, which means golden gloves, included the player's uniform number to convey a special meaning in which players and fans share a moment of glory.

There are also various cheering products and lifestyle goods that will add to the joy of watching the game. You will be able to meet clothing, hats, and various support items such as replica uniforms, as well as the "2026 Children's Member" kit in collaboration with Kakao Friends' popular character Little Lion. After that, we plan to plan and produce various unique goods so that fans can enjoy the 2026 KBO season more abundantly.

Kakao Entertainment's global K-culture fan platform Berriz has established itself as a playground for K-culture fans around the world, ranging from K-pop, dramas, entertainment, webtoons, and sports, and is expanding the fan experience with differentiated services such as live communication with artists, chatting with AI persona, and AI comment reports. In addition, the fan store "Beriz Shop" features the official MD of SM Entertainment artists, as well as the season greetings of various artists such as IU, IVE, and children, allowing fans to enjoy IP more three-dimensionally.

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*This content was translated by AI.