Maserati Korea Opens Pop-Up Store at IFC Mall in Yeouido 'Reproducing Italy in the City'

*This content was translated by AI.

Maserati will run a pop-up store called "La Casa Di Maserati" on the L3 floor of IFC Mall in Yeouido, Seoul, from February 25 (Wed) to March 1 (Sun).

This pop-up is not just an exhibition, but a "Maserati's Luxury House" implemented in the center of the city. It is designed to experience Italian sensibility and racing heritage in a space that meets busy daily life.

The exhibition space unraveled three-dimensionally the craftsmanship and sensuous design language based on the philosophy of "Made in Italy." Along with the SUV "Grecale Modena," the brand's flagship lineup, "Grancabrio Trofeo" will welcome visitors. In particular, the sports car "MCPURA Cello," which was released in Korea in December last year, is also located together, clearly revealing the high-performance DNA that Maserati aims for.

Beyond the exhibition, it also operates a city test drive program centered on the Yeouido area. The test drive can be participated through prior application, and the test drive vehicle consists of two types of Maserati's representative four-seater Grand Touror "Granturismo Modena" and Greco Modena. Test-drive customers can check their driving sensibilities across everyday life and sports driving while running a course that encompasses the city center and the adjacent section of the Han River.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.