*This content was translated by AI.
Mercedes-Benz Korea announced on the 25th that it held an agreement ceremony with 11 vendors to successfully introduce the direct sales system. The move comes after the sellers, who originally said they would hold an agreement ceremony on the 4th of next month, completed a final agreement.
The so-called Retail of the Future transition is a policy that has been preparing for a long time as a way to unify the price policy that has been hurting customer convenience at different prices in stores around the country, which has been considered a practice, and to restore balance between sellers and importers. It has been regarded as a sensitive issue as the role between importers and sellers has been adjusted and major items, including sales, have different subjects.
According to Mercedes-Benz Korea, there was no problem with the introduction of the policy in Korea because it is already underway in countries where Mercedes-Benz from Germany, Europe, and other continents have entered. In particular, unlike some brands, including Tesla, which is implementing a direct sales system earlier, Mercedes Benz Korea, which has the largest number of stores, various models and trims in Korea, is expected to have a significant ripple effect.
However, based on this agreement ceremony, an agreement has been reached on the role between importers and sellers. Future challenges remain to establish an implementation system to establish a direct sales system and stabilize operations, train dealers and establish on-site processes based on a common understanding. The company has expressed confidence in this and stated that there is no problem with the policy implemented from April 13.
"Retail of the Future is a strategic decision to allow customers to enjoy the same and reliable purchase experience for the Mercedes-Benz brand anytime, anywhere," said Mercedes-Benz Korea's Mathias Vaitl CEO. "Based on close consultations with 11 dealers over the past three years, we are meaningful to introduce a new sales method in April under the common goal of enhancing customer experience and satisfaction and growing together."
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*This content was translated by AI.
