*This content was translated by AI.
Volvo Cars Korea officially announced on Feb. 27, 2026, that the number of new contracts exceeded 1,000, a week after it cut the price of its premium pure electric SUV model, the EX30. This achievement is interpreted as the result of the EX30's product competitiveness and aggressive pricing strategy receiving positive reviews in the market despite the recent intensifying price competition in the global electric vehicle market. Earlier, Volvo Cars Korea cut sales prices of the EX30 and EX30 Cross Country (EX30CC) by up to 7.61 million won per trim to lower barriers to entry for imported premium EVs and consolidate its leadership in the local EV market.
Accordingly, the sale price of the EX30 was set at 39.91 million won (down 7.61 million won), 44.79 million won (down 7 million won), and 48.12 million won (down 7 million won) of the EX30CC Ultra Trim. The price is based on eco-friendly car tax benefits, and if both state and local government subsidies are reflected in the Seoul Metropolitan Government, the actual purchase price will be about 36.7 million won for core trim, about 41.58 million won for ultra trim, and about 45.24 million won for EX30CC ultra trim, securing considerable price competitiveness.
According to a detailed analysis of contract data, customers in their 30s and 40s accounted for about 60% of all contracts, leading the box office. In particular, in the 30s, the proportion of female customers is relatively higher than that of other age groups or genders, indicating that EX30 is effectively targeting the lifestyle of young customers. Looking at the proportion of selection by trim, about 5% of all contracts chose core trim, an entry model, and Volvo Cars Korea plans to secure additional supplies of the trim according to the future entry schedule to provide customers with a wider range of options.
In addition, it will also expand and operate customer care programs to increase brand loyalty. Prior to the announcement of the price cut, it was decided to provide additional benefits for customers who shipped their vehicles at existing sales prices with a "one-year or 20,000-km warranty (free warranty)." As a result, the existing 5-year/100,000km warranty will be extended to 6 years/120,000km, and customers who have already received a 6-year warranty through the initial shipment promotion will be extended up to 7 years/14,000km.
Volvo Cars Korea CEO Lee Yoon-mo explained that the achievement is the result of a global strategy to lead the electric vehicle market based on the EX30's excellent marketability and the demand of domestic consumers, and said he will continue to strive to deliver the value of Swedish luxury to more customers.
Meanwhile, Volvo Cars EX30 and EX30CC have decided to make a large-scale recall themselves as the possibility of fire danger was confirmed due to battery heat generation. Volvo advised owners to limit their charge to 70% or less before the recall and offered guidance on the risks.
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*This content was translated by AI.
