*This content was translated by AI.
Lotte Chilsung Beverage announced on the 4th that it won six main awards at the "iF Design Awards," a world-renowned international design competition.
Lotte Chilsung Beverage won the main prize in the packaging category by submitting bottled water "Isis 8.0 Ultra-Lightweight," soju "New Darae," tea "Add," and water replenishment drink "When 2% is insufficient." In the branding and communication design category, they won the main prize for Soju's "Saerodowon" pop-up store "Saerodowon" and in the product design category, "Saerodowon Marble Tableware."
The iF Design Awards began in 1954 and is a world-renowned award ceremony covering all areas of design, including product, package, and service design. It is considered one of the world's top three design awards along with IDEA in the United States and Red Dot in Germany.
"Isis 8.0 Ultra Lightweight" is an eco-friendly lightweight package that minimizes unnecessary elements and plastic usage under the concept of "disappearing for the environment." Through the design of the cross rib structure, structural stability is secured even in thin thickness, and the brand identity is strengthened with a unique shape that can be seen at a glance without a label.
"New Darae" is a modern reinterpretation of the Gumiho in Korean folktales, a Zero Sugar soju, visualizing the moment when the Gumiho smells the scent on bottle labels and gift packages. Based on storytelling, the consumer's experience was expanded by utilizing traditional narratives and pop-up interactive packaging, and the vertical Korean logo and raw image of "Add" were used to express the purity and health of natural raw materials intuitively. The pattern conceived from the tea leaf structure was applied to the package to shape the texture of grain, and it was evaluated as a sustainable design by reducing plastic usage by 14% from about 28g to 24g.
In addition, "When 2% is insufficient" reinterpreted thirst as a subtle lingering feeling that remains in the mind, not just a state of lack of physical moisture. Through the image of fruit floating on the water, the characteristics of a hydrated beverage with a gentle fruit scent were expressed. The soft curved design with waves emphasizes coolness and cleanliness, increases the grip, and "Saerodowon" is a "Saero" pop-up store that reinterprets Mureungdowon, which our ancestors enjoyed, using interactive media art. In the dining space, Poseokjeong can be reproduced to experience Korean food menus that go well with Sae-ro, and more than 40,000 consumers visited Sae-ro-do-won.
"The iF Design Award is an achievement that captures brand philosophy, technology, and sustainability in design," a Lotte Chilsung Beverage official said. "We will continue to introduce innovative designs that expand consumer experience and effectively express brand identity."
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*This content was translated by AI.
