Benson Expands Jamsil, Saenae, and Daechi, Sweet 'Box Office'

*This content was translated by AI.

Benson will enter major shopping malls in the Seoul metropolitan area thanks to the popularity of pop-up stores. Benson will open an official store next month at Lotte World Mall, which operated a pop-up store last summer. It will then open Daechi and Sillim stores to continue aggressive store expansion.

Lotte World Mall was officially decided to enter the store based on the customer response of the pop-up store held last summer. This is the second case after the official entry since the Suwon pop-up at Starfield in Gyeonggi Province. The scoop shop, which was exclusively for takeout at the time of the Lotte World Mall pop-up, has expanded to 82.5 square meters (25 pyeong).

The new store will be located between the SPA brand on the second floor of Lotte World Mall and the popular brands popular with the younger generation such as Olive Young. It is expected that various customers will be able to experience Benson ice cream as it is a complex shopping mall where domestic and foreign tourists and MZ generation visit actively.

In addition, the brand will be introduced to various living areas such as Daechi and Sillim. The purpose is to promote Benson to various areas in the metropolitan area, such as residential commercial districts and academy districts. Through this opening, VERRERS COOPCREEMERY plans to further expand its network of stores covering complex malls and large floating commercial districts.

A Galleria official who spoke to this newspaper by phone said, "The 'Benson Creamery Seoul' store in Apgujeong will hold a unique event from the 13th to the 14th to celebrate White Day."

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*This content was translated by AI.