Porsche Cayenne Electric unveils 'cheaper than internal combustion engines' starting at 142.4 million won

*This content was translated by AI.

Porsche Korea held a "2026 New Year's Press Conference" at the Pi Factory in Gwangjin-gu, Seoul on March 19, 2026, and unveiled the pure electric SUV "Kaien Electric" and the Korean market limited model "Panama Red Exclusive" for the first time in Korea.

Cayenne Electric has a regenerative braking system based on Formula E technology. The top-level model, the Cayenne Turbo Electric, has a maximum output of 1,156 horsepower (PS) and a maximum torque of 153.0kg·m when using the lunch control, and accelerates from a standstill to 100km/h in 2.5 seconds. It has a top speed of 260 km/h and supports a fast charging system with a capacity of up to 400 kW. Digitalization was implemented indoors through the Porsche Driver Experience, and the interface was constructed by applying the widest "flow display" in the brand's history.

The model provides personalization settings through various combinations such as 13 exterior colors and 9 wheel designs.The Panamera Red Exclusive, also unveiled, is a limited 100 model based on the Panamera 4 model. The exterior features 'guard red' color lettering and sports design packages, 21-inch sports design wheels, and exclusive design taillights.Porsche Korea will maintain internal combustion engines, hybrids, and electric vehicle powertrains in parallel as its 2026 product strategy.

In the first half of the year, the new 911 Turbo S and Macan GTS will be released, and in the second half of the year, Cayenne Electric's Turbo, Basic and S models will be introduced sequentially. In particular, all Porsche pure electric models sold in Korea from this year will be equipped with LG Energy Solution battery cells instead of China's CATL.Starting with the opening of Porsche Center Jeju in March, the existing Ilsan Center will be converted to "Destination Porsche" to expand network and service infrastructure. In addition, the service infrastructure in major regions such as Yangjae, Incheon, and Yeongdeungpo will be expanded, and in particular, the Yeongdeungpo Service Center will be developed as the largest in the western part of Seoul.

Porsche Korea aims to expand its service network to double the current level by 2030.In order to improve the digital environment, the website of 'PTS', a personalized service, will be converted into Korean and an affiliate card exclusively for owners in collaboration with Samsung Card will be released. As a social contribution activity, the existing "Porsche Do Dream" campaign will be reorganized in accordance with the direction of "Partner to Society" to continue supporting each field such as education, culture, and environment, and a large-scale community event called "Porsche Vibe Seoul" will be held in October.

As of 2025, Porsche Korea sold 10,746 units, up 29.7% year-on-year, of which 62% (6,630 units) of electrified models (BEVs and PHEVs). Korea ranks fifth in sales among the global markets, and Taycan sales are second in the world.

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*This content was translated by AI.