*This content was translated by AI.
German auto parts brand MEYLE unveiled global manufacturing capabilities ranging from product development to production and quality control, emphasizing competitiveness in the premium automobile aftermarket and announcing increased investment in the Korean market. Myle posted sales growth of more than 50% year-on-year in the Korean market last year, and plans to increase the supply of products with more quality and durability than genuine parts to Korean consumers in response to the expansion of the imported car market and the increase in demand for maintenance of vehicles at the end of the warranty period. In particular, it plans to continue investing in various ways, such as strengthening marketing and expanding service networks, paying attention to the rapid growth of the Korean market.
Myle operates development, logistics, and service functions centered on its headquarters in Hamburg, Germany, and has a global production system that supplies 24,000 types of parts to 120 countries around the world. In the product development process, designs reflect the needs and technical standards of each market are made, and products are produced under the same quality standards at their own production facilities and global production partner factories. All production facilities operate under a management system based on IATF 16949, an automotive industry quality standard, and maintain stable quality through automated production processes and precision processing technology.
Among the major product lineups, the Myle HD line is a premium component that has improved durability by supplementing design defects of genuine parts, securing reliability through sophisticated development processes and various tests. Myle has a wide portfolio ranging from steering and suspension, brake components, engine and drive system components to various consumables, and is pursuing strategies tailored to the local market through its regional base. Myle said Hamburg's technology hub and global production network are key to brand reliability and will continue technological innovation to provide high-quality solutions in global aftermarket markets, including the Korean market.
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*This content was translated by AI.
