Lotus Unveils New Business Strategy 'Focus 2030'

*This content was translated by AI.

British high-performance sports car brand Lotus has announced its new global business strategy, 'Focus 2030'. The strategy aims to enhance responsiveness to changing external environments and transition toward sustainable business operations.

The core of Lotus's Focus 2030 includes strengthening the brand around its unique sports car DNA, diversifying powertrains, and expanding partnerships. Additionally, the company will prioritize its self-defined core values: 'lightweighting, aerodynamic performance, precision engineering, and driving pleasure.'

A flexible powertrain strategy also draws attention. Lotus plans to deploy a versatile multi-powertrain portfolio encompassing internal combustion engines, plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs). To support this, the core of vehicle design and engineering will remain at the UK headquarters, where Lotus's tradition and motorsport expertise are deeply rooted. At the same time, the company will actively leverage China's R&D infrastructure to respond swiftly to global market demands and accelerate development speed.

As a short-term goal during the electrification transition phase, Lotus has set a target for plug-in hybrid electric vehicles to account for approximately 60% of total sales mix and pure electric vehicles for about 40%, while gradually moving toward full electrification. To achieve this, the company's proprietary hybrid technology, 'X-Hybrid,' will be introduced. This next-generation system combines the strengths of internal combustion engines and electric vehicles, offering long-range capability and high practicality while delivering powerful high-performance driving and immersive driver engagement. The technology was first applied to the brand's electric SUV model, 'Eletre X,' which received positive initial feedback, including over 1,000 pre-orders in its first month of launch in the Chinese market.

In the European market, deliveries are scheduled to begin in the fourth quarter of 2026. Additionally, Lotus plans to launch a new hybrid supercar, 'Type 135,' which will carry forward the brand's high-performance identity, in 2028. The Type 135 will be equipped with a powerful V8 hybrid powertrain producing over 1,000 horsepower and will be manufactured at a local European factory. Detailed specifications will be revealed in the second half of 2026. Reflecting global demand for mid-engine internal combustion sports cars, Lotus has confirmed the continued production of the 'Emira' and will announce updated information about the Emira, which boasts the lightest weight and most powerful performance in its history, within a few weeks.

Regarding the pure electric vehicle lineup, Lotus reaffirmed its commitment to solidifying 800V high-voltage architecture technology, centered on the existing hypercar 'Evija,' SUV 'Eletre,' and GT car 'Emeya.' Crucially, cooperation with China will be key to achieving this. By further strengthening collaboration with major shareholder Geely Holding Group, the company aims to maximize supply chain competitiveness and production efficiency while accelerating its entry into global markets. As part of a structural reorganization to support this strategy, Lotus is pursuing the integration of its UK entity, 'Lotus UK,' and its technology division, 'Lotus Technology,' into a single legal entity. This move will enhance governance efficiency, optimize costs, and consolidate engineering capabilities for the development of next-generation high-performance vehicles. The integration process is expected to be completed in the second half of 2026.

Lotus Group CEO Feng Qingfeng () stated, "Focus 2030 is a new strategy for Lotus to return to its DNA, and we will remain dedicated to engineering, performance, and creating true driver's cars." Daniel Lee, CEO of Lotus Technology and Vice Chairman of Geely Holding Group, emphasized that Geely Holding Group will spare no resources or support to enable Lotus to compete at the highest level globally.

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*This content was translated by AI.