*This content was translated by AI.
Honda Korea ranked No. 1 for 24 consecutive years in the motorcycle category of the "2026 Korean Industry's Brand Power (K-BPI)" organized by the Korea Efficiency Association Consulting (KMAC). The survey was conducted on 12,800 consumers, and Honda Motorcycle received the highest score in all categories of brand awareness and loyalty (image, preference).
Honda is a brand with cumulative global sales of more than 500 million units, selling a variety of lineups ranging from 110cc to 1,800cc in Korea. Currently, it operates a total of 102 sales and service networks nationwide, including motorcycle-only service centers.
CEO Lee Ji-hong expressed his gratitude for the trust in customers and said he will solidify his brand position by strengthening marketability and service. Honda Korea plans to continue customer contact activities such as safety driving education programs and provide the best brand experience in the future
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*This content was translated by AI.
