Nongshim Welch's Collaborates with 'PUBG'

*This content was translated by AI.

'Fight Every Day'

Nongshim is launching a summer collaboration between its carbonated beverage Welch's and PUBG.

The plan aims to expand consumer touchpoints by leveraging the synergy between Welch's, which is familiar to gamers primarily in PC bangs (internet cafes), and PUBG.

First, Nongshim will temporarily introduce 'Welch's Grape PUBG Edition' featuring PUBG-inspired designs. The product packaging incorporates design elements from the PUBG game, offering gaming fans a unique experience and collectible value. The product is available for purchase at retail outlets nationwide.

A limited-edition 'Welch's X PUBG Supply Drop' set will also be released as part of the collaboration. Inspired by the in-game 'Supply Drop,' the set includes Welch's products, exclusive merchandise, and game item coupons. The supply drop sets will be sold exclusively starting at 11 a.m. on August 14 via Nongshim's official online store, 'Nongshim Mall.'

Additionally, the 'Welch's PUBG Tournament' is scheduled to take place in early September, aiming to promote Welch's among users and content creators.

A Nongshim representative who spoke with this newspaper by phone stated, "PCBang (CEO) beverage Welch's has prepared various programs that allow consumers to enjoy the brand fun—from purchasing products to offline LINE experiences and gaming tournaments—in collaboration with PUBG."

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*This content was translated by AI.