*This content was translated by AI.
Lotte Wellfood announced on the 12th that its limited-season new product, 'Kkoggakcorn Yajang Series' with four varieties, has surpassed cumulative sales of 800,000 bags within two weeks of launch.
The Kkoggakcorn Yajang Series consists of four flavors: Ssamjang Samgyeopsal, Masung Corn, Walking Taco, and Butter-Grilled Squid. The product is conceptually based on 'Yajang,' a leisure culture that has become established among the 2030 demographic.
Notably, the strategy of selling three varieties (excluding Ssamjang Samgyeopsal) differently at each convenience store chain has driven consumers to embark on 'convenience store tours.' Masung Corn is sold at GS25, Walking Taco at CU, and Butter-Grilled Squid at 7-Eleven. On social media and online communities, posts verifying purchases of all four varieties and sharing in-store inventory information by location continue to emerge.
Offline pop-up stores are also popular. The 'Kkoggakcorn Romantic Pub,' operating until the 19th near Ssaro-ro in Seoul, has already welcomed over 5,100 visitors. It expands consumer experience by combining nostalgic memories of eating Kkoggakcorn on one's finger with recent Yajang culture trends.
Lotte Wellfood recently appointed actor Oh Jung-se as the brand model and is running an advertising campaign under the slogan 'Romantic Snack of Our Era, Kkoggakcorn.' Based on the success of the Yajang series, the company is also considering additional production for select products.
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*This content was translated by AI.
