Nongshim, in partnership with U.S. retailer Walmart, successfully concludes Shin Ramyun food truck event

*This content was translated by AI.View Original

Nongshim is accelerating its efforts to target global consumers through a partnership with Walmart, the largest retail channel in the United States.

Over the course of October, Nongshim operated a food truck at major Walmart stores across the U.S. The event offered diverse consumer experiences, including Shin Ramyun tastings and photo zones.

To mark October, the 40th anniversary month of Shin Ramyun, Nongshim planned this event to strengthen the brand’s position in the U.S. market through Walmart, the most influential retail channel in the country.

A Nongshim official, speaking by phone with this outlet, said, “We aimed to provide American consumers with a new K-ramyeon cultural experience by combining Shin Ramyun’s global brand value with the popularity of ‘Korean Romantic’ (Kedeheon).”

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*This content was translated by AI.View Original