Galleria Christmas: Italian High-End Brand 'Loro Piana'

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Galleria Department Store will showcase a Christmas tree and exterior decorations that highlight the brand's characteristics, in collaboration with the Italian luxury brand 'Loro Piana,' at its Seoul Luxury Pavilion through the end of the year.

A large Christmas tree embodying Loro Piana's signature elegant sensibility will be installed in the EAST Plaza of the Luxury Pavilion. The tree, crafted from woven straw, is adorned with layers of golden lights, while a star-shaped ornament is placed at the top to create a warm and vibrant atmosphere. It reflects Loro Piana's philosophy of valuing the inherent beauty of materials and craftsmanship.

The building's exterior wall will be decorated with a reddish-brown background featuring the Loro Piana logo and colorful star ornaments. Stars of varying sizes and shapes spread across the facade to form a single large constellation, while golden lights illuminating the building's outline create a scene as if starlight from the night sky has settled upon it. The harmony between the plaza's tree and the exterior decorations completes a special Christmas space imbued with Loro Piana's unique sensibility.

Since 2016, starting with Bvlgari, Galleria has presented Christmas sculptures in collaboration with luxury brands such as Cartier, Chanel, and Louis Vuitton. Recently, it unveiled year-end decorations reflecting the individuality of each brand in partnership with Prada and Goyard. This year's collaboration with Loro Piana marks the 11th consecutive year that Galleria has continued its unique Christmas scenery at the Luxury Pavilion.

A Galleria official, speaking by phone with this outlet, said, "This year, we have prepared for the end of the year with Christmas decorations and special products in collaboration with Loro Piana, which is filled with an Italian charm."

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*This content was translated by AI.View Original