IVE Wraps DDP in "Looks Can Kill"… Laser Show and Special Exhibition to Continue Through November

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Girl group IVE has captivated audiences not only with the joy of listening but also with visual delight.

IVE (An Yoo-jin, Gaeul, Rei, Jang Won-young, Liz, Lee Seo) unveiled new content at the Dongdaemun Design Plaza (DDP), where they are currently collaborating, to coincide with the official release of their new album "Looks Can Kill" on the 26th, adding a special spectacle for those on site.

Having screened the DDP version of "POST CREDIT SCENE : GIRL HERO" on the building's exterior wall through "DDP 365 Light" since the 19th, IVE drew attention by additionally releasing the DDP version of the music video for their title track "Looks Can Kill," which shares its name with the album.

"DDP 365 Light" is a permanent program that showcases media art combining video, lasers, lighting, and sound using the DDP's exterior wall. In particular, a dazzling laser show crossing the DDP facade enhanced immersion, while sophisticated lighting design utilizing the unique exterior added a fresh atmosphere to the space, captivating not only fans but also visitors and overseas tourists. Through this, IVE conveyed the intensity and grandeur of their new album to a wider audience, fueling the excitement surrounding its release.

Alongside this, a special exhibition was added to the photo zone where one can meet "Hero IVE." The site featured an exhibition of the "hero masks" that IVE actually wore in the "Looks Can Kill" music video and concept photos, drawing interest. Fans visiting the site were able to examine items symbolizing the album up close, experiencing IVE's unique "Looks Can Kill" world, realized visually beyond just music, even more vividly.

The DDP promotion is being conducted in collaboration with Seoul City, the Seoul Design Foundation, and media art specialist company Live Lab. IVE will run an SNS verification event and the "hero mask" exhibition until November 1, while "DDP 365 Light" will continue until November 22.

Previously, IVE had heightened anticipation for their new album release by performing on music shows with the pre-released title track "Looks Can Kill" and appearing in various broadcasts and web variety programs. In addition, through their collaboration with DDP, they have expanded the scope of content from video to physical exhibitions, conveying the message and meaning contained in the album more richly.

"Looks Can Kill" is a work carrying the message that "everyone can be the protagonist and hero in their own life." Through the expansion of music and worldview, IVE presents a new heroic figure, the "Girl Hero," continuing the "IVE Syndrome" into another narrative.

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*This content was translated by AI.View Original