IVE Collaborates with DDP on New Album ‘Looks Can Kill’… Hype for New Release Rises

*This content was translated by AI.View Original

The group IVE (IVE: An Yoo-jin, Ga-eul, Rei, Jang Won-young, Liz, Lee Seo) is set to embark on a special collaboration.

To coincide with the pre-release of their new album’s title track ‘Looks Can Kill’ on the 19th, IVE is collaborating with Dongdaemun Design Plaza (DDP), a representative cultural space in Seoul.

According to their agency, Starship Entertainment, through this collaboration, IVE has created a space where fans can experience the atmosphere of the new album in a three-dimensional way, and is carrying out promotions that encompass both music and content.

In particular, utilizing DDP’s media facade, they are specially screening the DDP version of the ‘POST CREDIT SCENE : GIRL HERO’ video. By adding dazzling laser shows and lighting effects, they are dyeing the DDP area with ‘Looks Can Kill,’ offering a unique experience that allows fans to encounter IVE’s new album in the heart of the city.

There is also a photo zone where visitors can meet members transformed into heroes. Those who visit the mini booth, which operates daily from 5:30 p.m. to 11:00 p.m. until the 26th, and share verification photos on social media will be provided with collaboration postcards commemorating the partnership.

Starship Entertainment stated, “This collaboration aims to broaden the touchpoints for experiencing the new album through a space filled with IVE’s music and content, and to provide DIVE (the official fan club name) with even more special memories. In particular, as it is being held at DDP, where anyone can freely visit, we expect that ‘Looks Can Kill’ can be enjoyed together in everyday life.”

A representative from the Seoul Metropolitan Government and the Seoul Design Foundation said, “This collaboration with Starship Entertainment is a meaningful attempt to combine DDP’s media art content with K-POP, providing citizens and tourists with new sights and enjoyment. Going forward, we will actively support joint promotions linking K-POP with major landmarks in Seoul, widely spreading the charm of K-POP artists and Seoul to the world.”

IVE has been gathering intense attention by showcasing a differentiated concept and new musical attempts through their previously pre-released title track ‘Looks Can Kill.’ IVE’s new mini-album ‘Looks Can Kill,’ scheduled for release on the 26th, presents a new hero image unique to IVE through the expansion of music and worldview. Conveying the message that ‘everyone can be the protagonist and hero in their own life,’ it continues the ‘IVE Syndrome’ with a new story.

Rei, who took part in writing the title track, along with Ga-eul and Liz, participated in working on the included tracks to enhance completeness. Artists from both domestic and international scenes, regardless of genre, including Gaeko, Lil Cherry, Omega Sapien, and Zara Larsson, also participated. IVE’s new mini-album ‘Looks Can Kill’ will be released on the 26th.

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*This content was translated by AI.View Original