Online used car platform 'Charanche' offers discounted certified pre-owned vehicles through Weeekly Car

*This content was translated by AI.View Original

Online used car trading platform Charanche has launched its new service, "Weeekly Car," and began the first round of entries at 10 a.m. on the 2nd. Charanche Weeekly Car provides users with the opportunity to purchase certified pre-owned vehicles at a discount by participating in missions.

Platform users complete missions such as attendance check-ins and browsing vehicle listings on the Charanche online platform, accumulating entry tickets that they can use to enter their desired vehicle into a draw for a price discount. Of course, the discount is only applied if the user wins. The amount is substantial. One winner will receive a 10 million won discount on the event vehicle.

Weeekly Car selects vehicles exclusively from Charanche's direct inventory, which is considered relatively reliable. For the first round, the Hyundai Santa Fe MX5 was chosen as the target vehicle. A further advantage is that buyers can access various after-sales services provided by the company even after purchasing the vehicle.

Attention is now turning to whether the Charanche Weeekly Car service will serve as a new breakthrough for the used car platform of Deutsche Automobil Group, which has been stagnating.

Meanwhile, the service has faced scrutiny regarding its expertise due to the excessive number of missions required to obtain sufficient entry tickets, including marketing consent, membership registration, and app installation. The company's past adoption of outdated Web 3.0 concepts, which drew market criticism, has also been brought up. Furthermore, critics point out that because the majority of participants will be eliminated despite completing the missions due to structural flaws in the service, it may only increase user fatigue with the platform. In addition, the service is reportedly being launched under the direction of a new executive with no prior experience in the used car industry, raising concerns that if the service fails to gain traction, marketing costs will directly impact financial performance.

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*This content was translated by AI.View Original