* Translated by Papago

Starnews

Chef Yoo Yong-wook of "Black and White Cook 2" with Burger King and collaboration..April Launch

Published :

Kim Soojin

*This content was translated by AI.

Yoo Yong-wook X Burger King collaboration image/photo courtesy = Burger King
Yoo Yong-wook X Burger King collaboration image/photo courtesy = Burger King

Chef Yoo Yong-wook will present a special collaboration with the premium hamburger brand Burger King.

On the 23rd, Doover Entertainment (hereinafter referred to as Doover), the agency, said, "A new product that Chef Yoo Yong-wook and Burger King collaborate will be released in April."

The collaboration is expected to show extraordinary synergy by meeting Chef Yoo Yong-wook's in-depth smoking know-how and "Flame-Grilled," Burger King's identity. In particular, Chef Yoo Yong-wook is known to have directly participated in the entire development process and added completeness to implement the flavor of "Beep Lip," the signature menu of "Imok Smoke Dining."

In addition, Chef Yoo Yong-wook will hold a "Whopper Truck" guerrilla tasting event in Seongsu, Seoul, on April 1 to celebrate his collaboration with Burger King, presenting the new burger for the first time and meeting consumers in person.

Previously, Chef Yoo Yong-wook appeared as the head of the BBQ Research Institute, a black spoon of Netflix's "Black and White Chef 2," drawing great attention from viewers for his unrivaled grill dishes. In addition, his "Imok Smoke Dining" has recently been named in the "Michelin Guide Seoul 2026" and is showing an unrivaled presence among gourmets.

As if to prove his interest, Chef Yoo Yong-wook is impressing by appearing in various broadcasts and contents such as MBC entertainment programs "I Live Alone" and "Omniscient Interfere View" as well as launching collaboration products with various brands. In recent years, he personally presented key points at a state dinner at Cheong Wa Dae, which was one of the diplomatic schedules between Korea and Brazil, helping to harmonize the two countries' cultures.

Meanwhile, Chef Yoo Yong-wook signed an exclusive contract with Doover, founded by singer and producer GRAY, CODE KUNST, and Woo Won-jae in February last year, and continues his activities in various fields.

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*This content was translated by AI.

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