Geely Automobile to Produce High-End Models at Volvo Plant in Europe by 2028… Targeting European Premium Standards

*This content was translated by AI.

China's Geely Automobile plans to utilize its Volvo production facilities in Europe starting in 2028 to launch its own premium LINE business. This is seen as part of the concrete global expansion strategy recently outlined by newly appointed Chairman An Conghui.

Geely Holding Group officially announced on August 17 that founder Li Shufu has resigned from his position as chairman of Geely Automobile, with An Conghui succeeding him as the new Lee Sa-hoe (Chairman) and CEO. Chairman Li Shufu will retain his role as chairman of the parent company, Geely Holding, overseeing the group's macro-level direction, while the newly appointed Chairman An Conghui is expected to focus on improving operational efficiency within Geely Automobile, creating synergies among subsidiaries, and driving substantial global market expansion.

Along with this management restructuring, the new chairman An Conghui has highlighted "local production" as a key card for targeting the European market. Geely Automobile is expected to leverage Volvo's existing production lines in Sweden and Belgium, as well as an electric vehicle plant in Slovakia set to begin operations in 2027, as major bases. Additionally, joint production plans with Ford's Spanish factory are underway, suggesting that the supply chain within Europe will become even more robust.

Industry observers identify Geely Automobile's premium and high-performance brands, "Zeekr" and "Lynk & Co," under its umbrella, as key players in this European production initiative. Particularly, major models such as Zeekr's 9X, 8X, and Lynk & Co's 900 are being cited as strong candidates for local production in Europe. Establishing this local production system is expected to significantly enhance Geely Automobile's global competitiveness by effectively circumventing intensifying global trade barriers and swiftly reflecting the needs of European consumers.

This decision demonstrates Geely Automobile's strong resolve to leap beyond being merely a dominant player in China's domestic market and become a true global luxury automobile manufacturer. Close production cooperation with Volvo is expected to boost the brand's technical credibility while serving as a solid foothold for expanding its market share in Europe.

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*This content was translated by AI.