中 Xpeng Reads the Count of Entry... What's inside of the drastic recruitment that requires 'eight years of experience and involvement'

*This content was translated by AI.

XPeng Motors, an electric car brand called Tesla of the continent, has begun its entry into Korea. As a result of analyzing Xiaopeng's recently released recruitment announcement of key workers in Korea, it was confirmed that it is working hard to secure a "strategic leader" who is fluent in the domestic automobile regulation system and can communicate closely with government agencies beyond simple supplementation of the working-level staff. This is interpreted as Xpeng's aggressive will to cross the threshold for certification of electric vehicles in Korea, which is famous for its strictness.

More than 8 years of experience, even demanding 'government-private connections'

The most notable point is the qualification requirements for the job of 'Certification Manager for Automobiles'. Xpeng calls for at least eight years of experience in the field, specifically citing "close network with South Korean government departments" as its core competency. It even set the condition that those who have worked at public institutions related to Korean automobile certification are explicitly given preferential treatment.

This is in contrast to general imported car brands that handle certification work through agencies or hire practical personnel when entering Korea. "Korea's certification standards, such as electric vehicle mileage certification and battery safety inspection, are also very demanding worldwide," an industry official said. "Xiao Feng's search for a veteran who knows the physiology of government agencies is a strategy to minimize trial and error and speed up the launch of new cars as much as possible."

It aims to "optimize the Korean style," not just imports

Looking at the job responsibilities shown in the announcement, Xpeng's Korean strategy becomes more concrete. The hired person will not only serve to receive certification documents, but will also directly deliver "Product Definition" and functional requirements to the product development team at the headquarters in China.

This suggests that Xpeng plans to readjust specifications for the Korean market or introduce software and hardware settings specific to the domestic environment. The AI-based autonomous driving system (XNGP) or 800V fast charging system, which are Xiaopeng's strengths, is likely to be "localized" in accordance with Korea's complex urban road environment and charging infrastructure regulations.

Another Chinese EV in the Domestic Automotive Market

The reason why experts are essential in the certification sector is likely to be in mind of the recent delay in the domestic certification process of Zicker under Geely Motors, which has gradually delayed its release. In particular, in the case of Zicker, the domestic launch was initially known to be likely in April or May, but it has been delayed until the second half of the year. As a result, government agencies and China's headquarters have emerged as an important intermediary. In addition, since the second half of 2024, Xpeng has already been making considerable efforts as the Xpeng test drive has been spotted near Yeongjong Island in Incheon. In addition, Xpeng Motors Korea was established on June 23, 2025 last year and registered as a corporation in Yangcheon-gu, Seoul, and the initial capital is 150 million won, and the organization is under construction.

Xpeng's entry into the domestic market has not been confirmed. The recent electric vehicle fire in Korea may have affected the situation in which social demands for battery information disclosure and safety certification have increased. In particular, some of the job announcements are based on the calculation that they will break through strict safety regulations in Korea, considering the emphasis on "active response to government supervision and investigation" and "preemptive identification of potential risks."

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*This content was translated by AI.